This two-part training programme is being delivered as part of North Down Developments Association’s Venture Series and is designed for startups and SMEs who want to grow through authentic storytelling, smart marketing, and community connection.
Each session combines practical learning with real-world application — no jargon, no fluff. Participants leave with tangible tools they can use immediately to attract customers, build trust, and promote their values with confidence.
An added benefit of the programme is the opportunity to network with like-minded local businesses, share experiences, and explore potential collaborations that could strengthen everyone’s reach and reputation.’
“The workshop was genuinely eye-opening. Understanding my own buying type changed how I think about decision-making — both mine and my clients’. The biggest shift was getting absolute clarity on the value of my business and being able to articulate that with confidence. It’s completely changed how I communicate and pitch my services, and I now go into sales conversations knowing exactly what I bring to the table.”
Louis, Claymore Films
“Once I started using storytelling properly across my social media and website, everything shifted. My content finally reflected the personality and value of my business, and the difference was immediate — higher engagement and more client enquiries. Lynne’s approach made it clear, practical, and easy to know exactly what to say and how to say it.”
Allison, Beauty At Home by Allison
Module 1: Attract Customers with Your Story
Duration: 2 hours
This session helps businesses turn their story, values, and sustainability goals into a powerful sales tool. It focuses on creating authentic messages that resonate with customers and drive real results.
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Module 2: Connect with Your Community & Strengthen Your Brand
Duration: 2 hours
This session focuses on how local businesses can build a trusted reputation through meaningful partnerships and community involvement. It explores how giving back and connecting locally can increase loyalty and visibility.
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Optional one-to-one mentoring: tailored support to refine marketing, storytelling, and partnership strategies
Accredited Training Delivery including the Level 3 Award in Education and Training, Level 3 Assessing. Assessing and IQA service. Bespoke Training Development
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I bring together the best of both worlds — the rigour of accredited training and the creativity of real-world experience. I combine corporate expertise with a creative, adaptable approach. My training style is interactive, supportive, and designed to inspire confidence in every participant. From boardrooms to craft studios, I’ve worked across sectors to empower people to learn new skills, take on challenges, and achieve their goals.
Whether you need accredited training, a bespoke development programme, creative workshops, or marketing support, let’s have a conversation about how I can help.
